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Our Story

We’ve loved every minute of our journey

Our Philosophy

Much like Aveda founder, Horst Rechelbacher, we at Pure believe health and wellness stem as much from our inner peace as our outer physique.  We have included activities and places that we believe will make you feel as good on the inside as you do on the outside after a spa appointment. In keeping with our Aveda standards, we at Pure also donate to a variety of large charities that are in line with our values; such as Charity Water, Dragon Master Foundation, Global Green Grants, and Susan G. Komen. In addition to these charities, we also give to local causes such as Idaho Rivers United and local high schools and clubs. If you have any questions or want to get involved, out staff would be happy to help. 

The Place We Call Home 

 We are located at 601 Front Avenue, Suite 102 within the Parkside Tower and across from beautiful McEuen Park. We are lucky to have the perfect view of the changing seasons and all of the events that take place at the park. Coeur d'Alene was named for the American Indian Tribe in the 1800s, and is French for "heart of the awl", thought to describe the sharp trading tactics of the American Indians. Since then, Coeur d'Alene has flourished under the timber and mining industry and is now home to some of the area's best indoor and outdoor recreation.

Local Eats

Our Favorite Places to Eat This Month 

Cosmic Cowboy 

412 W Haycraft Ave

With many vegetarian and gluten free options, Cosmic Cowboy caught our eyes quickly. They are open from 11 a.m. to 9 p.m. Sunday through Thursday and from 11 a.m. to 10 p.m. on Friday and Saturday.  


Moon Time

1602 E Sherman Ave #116

Located just down the road from us, Moon Time has a wide selection of pub-style food, beer, and wine. Our favorite dish right now is the Sun-Dried Tomato Ravioli, perfect for warming up on a cold day! They are open seven days a week starting at 11 a.m.